Revamping the Boltic website: A modern UX overhaul for a better SaaS experience
Revamping the Boltic website: A modern UX overhaul for a better SaaS experience
Revamping the Boltic website: A modern UX overhaul for a better SaaS experience
ABOUT BOLTIC
ABOUT BOLTIC
What is Boltic ?
What is Boltic ?
Boltic is a no-code/low-code automation platform that enables users to create, manage, and optimize data workflows seamlessly.
It simplifies integrations, error handling, and workflow execution for both technical and non-technical users.
With features like database support, scheduling, and API endpoints, Boltic enhances efficiency and scalability
Boltic is a no-code/low-code automation platform that enables users to create, manage, and optimize data workflows seamlessly.
It simplifies integrations, error handling, and workflow execution for both technical and non-technical users.
With features like database support, scheduling, and API endpoints, Boltic enhances efficiency and scalability
TARGET AUDIENCE
TARGET AUDIENCE
Non technical user
Non technical user
Business professionals, marketers, operations managers, or analysts with minimal coding experience.
Technical user
Technical user
Developers, data engineers, and IT professionals familiar with APIs, SQL, and automation tools.
PAIN POINTS
Key findings
Difficulty navigating key sections.
Lack of intuitive interaction and poor discoverability of features.
The old design lacked a cohesive narrative, making it difficult for users to follow a clear journey or understand the platform's value proposition.
The current layout feels static and visually unappealing.
Inconsistent branding and lack of modern aesthetic.
High bounce rates and low engagement with CTAs.
PAIN POINTS
Key findings
Difficulty navigating key sections.
Lack of intuitive interaction and poor discoverability of features.
The old design lacked a cohesive narrative, making it difficult for users to follow a clear journey or understand the platform's value proposition.
The current layout feels static and visually unappealing.
Inconsistent branding and lack of modern aesthetic.
High bounce rates and low engagement with CTAs.
PAIN POINTS
Key findings
Difficulty navigating key sections.
Lack of intuitive interaction and poor discoverability of features.
The old design lacked a cohesive narrative, making it difficult for users to follow a clear journey or understand the platform's value proposition.
The current layout feels static and visually unappealing.
Inconsistent branding and lack of modern aesthetic.
High bounce rates and low engagement with CTAs.
CHALLENGE
CHALLENGE
Problem statement
Problem statement
Lack of user journey.
Poor Navigation and Discoverability.
Outdated Visual Design.
Limited User Engagement.
Lack of a Clear Storyline.
PROPOSED SOLUTIONS
PROPOSED SOLUTIONS
Crafting a better experience
Crafting a better experience
Simplified Navigation: Streamlined menus with a clear hierarchy for easier discoverability.
Logical User Flow: Improved page structure ensures a guided, intuitive experience from entry to action.
Bold, Professional Aesthetic: Dark mode with vibrant highlights for better contrast and readability.
Consistent Branding: Unified typography, iconography, and UI elements for a cohesive look.
Improved Visual Hierarchy: Key features and CTAs stand out with strategic placement and styling.
Dynamic CTAs: Contextual "Try for Free" and "Schedule a Demo" options based on user needs.
Personalised Recommendations: Tailored user experiences based on roles and behaviour.
Interactive Elements: Engaging micro-interactions and animations for a modern feel.
Demo Videos & Tutorials: Step-by-step guides for new users.
Role-Based Content: Custom experiences for analysts, engineers, and business executives.
Industry-Specific Solutions: Clear, detailed use cases for finance, healthcare, retail, and more.
Simplified Navigation: Streamlined menus with a clear hierarchy for easier discoverability.
Logical User Flow: Improved page structure ensures a guided, intuitive experience from entry to action.
Bold, Professional Aesthetic: Dark mode with vibrant highlights for better contrast and readability.
Consistent Branding: Unified typography, iconography, and UI elements for a cohesive look.
Improved Visual Hierarchy: Key features and CTAs stand out with strategic placement and styling.
Dynamic CTAs: Contextual "Try for Free" and "Schedule a Demo" options based on user needs.
Personalised Recommendations: Tailored user experiences based on roles and behaviour.
Interactive Elements: Engaging micro-interactions and animations for a modern feel.
Demo Videos & Tutorials: Step-by-step guides for new users.
Role-Based Content: Custom experiences for analysts, engineers, and business executives.
Industry-Specific Solutions: Clear, detailed use cases for finance, healthcare, retail, and more.
Simplified Navigation: Streamlined menus with a clear hierarchy for easier discoverability.
Logical User Flow: Improved page structure ensures a guided, intuitive experience from entry to action.
Bold, Professional Aesthetic: Dark mode with vibrant highlights for better contrast and readability.
Consistent Branding: Unified typography, iconography, and UI elements for a cohesive look.
Improved Visual Hierarchy: Key features and CTAs stand out with strategic placement and styling.
Dynamic CTAs: Contextual "Try for Free" and "Schedule a Demo" options based on user needs.
Personalised Recommendations: Tailored user experiences based on roles and behaviour.
Interactive Elements: Engaging micro-interactions and animations for a modern feel.
Demo Videos & Tutorials: Step-by-step guides for new users.
Role-Based Content: Custom experiences for analysts, engineers, and business executives.
Industry-Specific Solutions: Clear, detailed use cases for finance, healthcare, retail, and more.
WEBSITE INSIGHTS
WEBSITE INSIGHTS
Explore My Design
Solutions
Explore My Design
Solutions
Explore My Design
Solutions
IMPACT
IMPACT
Quantitative improvements
Quantitative improvements
Bounce Rate: Reduced by 12%.
Bounce Rate: Reduced by 12%.
CTA Engagement: Increased by 20%.
Session Duration: Increased by 15%.
Qualitative improvements
Qualitative improvements
The new design feels much more intuitive and engaging.
I found what I was looking for in seconds.
The onboarding process made it easy to get started.
CHALLENGES AND LEARNING
Challenge faced
Balancing Simplicity with Feature Depth
Ensuring a Seamless User Flow
Enhancing Discoverability of Key Features
Managing Design Consistency Across Pages
Improving Mobile & Cross-Device Responsiveness
Learnings
Role-based recommendations improved user experience.
Small incremental improvements led to better adoption.
Regular testing & feedback loops improved usability.
CHALLENGES AND LEARNING
Challenge faced
Balancing Simplicity with Feature Depth
Ensuring a Seamless User Flow
Enhancing Discoverability of Key Features
Managing Design Consistency Across Pages
Improving Mobile & Cross-Device Responsiveness
Learnings
Role-based recommendations improved user experience.
Small incremental improvements led to better adoption.
Regular testing & feedback loops improved usability.
CHALLENGES AND LEARNING
Challenge faced
Balancing Simplicity with Feature Depth
Ensuring a Seamless User Flow
Enhancing Discoverability of Key Features
Managing Design Consistency Across Pages
Improving Mobile & Cross-Device Responsiveness
Learnings
Role-based recommendations improved user experience.
Small incremental improvements led to better adoption.
Regular testing & feedback loops improved usability.
FUTURE SCOPE
FUTURE SCOPE
Future Recommendations & area for improvements
Future Recommendations & area for improvements
Introducing an intuitive prompt-based query system on the website will empower users to explore workflows, server-less automation, and solutions tailored to their needs, driving engagement and reducing onboarding friction.
Introduce a community forum or knowledge-sharing space to boost engagement.
Clearly display security features, such as role-based access and data protection measures.
DESIGN ASSETS
DESIGN ASSETS
Design system, dev handoff & design QA
Design system, dev handoff
& design QA
Design system, dev handoff & design QA
