Uniket B2B is India’s largest B2B wholesale marketplace designed to connect retailers and businesses with verified suppliers.
The platform enables bulk purchasing of footwear, apparel, accessories, and more at wholesale prices, ensuring direct access to authentic, GST-compliant products from top brands and manufacturers.
Small & medium retailers looking for bulk purchases at competitive prices.
Wholesalers & distributors who need streamlined ordering & inventory management.
E-commerce Sellers seeking reliable bulk procurement solutions.
Enterprise Businesses with recurring bulk ordering needs.
Lack of structured navigation, leading to confusion for users.
No seller-wise breakdown, making order management inefficient.
Lack of bulk ordering features, making it difficult for businesses to place large orders efficiently.
Limited tracking & order status visibility, causing customer frustration.
Lack of quick reorder options, impacting repeat purchases.
Absence of user engagement tools like product reviews.
To enhance usability, improve transparency in ordering, and create a frictionless bulk purchase experience.
More engaging and seamless introduction to Uniket with an animated splash & onboarding video.
More inclusive & accessible with multilingual support and localized OTP verification.
Smoother login experience with real-time feedback and error handling.
Stronger personalization with category selection and notification opt-ins.
📌 Impact: Improved onboarding experience and reduced drop-offs.
More user-friendly navigation with quick-access category carousels & improved search.
Stronger discount visibility with structured offers & tiered savings breakdowns.
Personalised shopping experience through recommendations & "mostly viewed product" sections.
Revamped UI with improved product discovery sections.
Clearer brand and budget friendly products section for seamless browsing.
📌 Impact: Improved user engagement and easier access to top deals.
New filtering and sorting options for better product discovery.
Grid and list view toggle to accommodate different browsing preferences.
More visible stock availability and margin information.
Improved thumbnail previews with more relevant details upfront.
📌 Impact: Faster decision-making and better product visibility.
Enhanced Seller Transparency & Comparisons
Improved Stock Availability Messaging
Bulk Pricing & Discounts More Visible
Better Purchase Flow & Decision-Making
New image zoom and 360-degree product view.
📌 Impact: Increased trust and informed purchase decisions.
New bottom navigation for easy access to Home, Brands, Offers, and Account.
Cart now includes seller-wise grouping, making it clear which items belong to which vendor.
Out-of-stock alerts prevent checkout failures.
Better visibility of discounts and savings.
📌 Impact: Users can navigate faster, track purchases better, and avoid shopping errors.
Step-based checkout process (Address → Payment → Review).
Address verification ensures correct shipping information.
Introduced 'Buy Now Pay Later' within payment options for flexible transactions.
Real-time credit availability checks prevent failed transactions.
Clear seller-wise order breakdown with estimated delivery dates.
📌 Impact: Reduces cart abandonment and ensures a smooth purchase experience.
Real-time shipment tracking (Order Placed → Confirmed → In Transit → Delivered).
Users can filter orders by time, status, or search by Order ID.
Invoices can now be downloaded directly from the order page.
📌 Impact: Helps users manage bulk orders more efficiently and reduces dependency on customer support.
The 'Buy Again' button enables quick reordering of previous purchases.
Users can now leave reviews, upload images, and provide feedback.
Encourages better engagement and builds trust among buyers.
📌 Impact: Increases repeat purchases and customer retention on the platform.
User Adoption Resistance: Many traditional B2B buyers were accustomed to manual processes, requiring strong onboarding support.
Incremental improvements & strong user education help drive adoption.
AI-Driven Recommendations: Personalized product suggestions based on past purchases.
Automated Bulk Reordering: Smart reordering reminders for frequently purchased items.
Multilingual Support: Expanding to cater to non-English-speaking B2B merchants.
